Dionne Smith Hair Salon Anniversary

Fabulous dress alongside fiercely styled hair!

Raw Edge Boutique photo shoot

13 March 2010

Behind the scenes footage, the yellow dress is an exclusive jewel dress that will be sold on www.rawedgeboutique.co.uk

6th March 2010

Been a long time, but JEWEL is back to blogging! Check out behind the scenes pictures of Nadine Charles (www.nadinemcharles.blogspot.com) video of her new single, coming out soon...of course the purple dress she is wearing is an exclusive made by jewel.

YOUR MY ANGEL VIDEO SHOOT 28.06.09

Had to wake up so early to get to this shoot, but Tamara is a great girl who always thinks of involving us in anything she's doing that'll be of benefit to us.

MUSIC BRIEF:
The "Your my angel track" is a very mature, positive and catchy song and i have attached the mp3 of the track to this e-mail so you can have a listen.
The track is currently getting played on kiss fm and radio 1xtra and we are aiming to have the video on MTV, Chart Show Tv, by the end of July.

The video will be shot in High Definition film quality and the theme of the video will be very glamorous and based around a catwalk. On the day there will be a professional make-up and hair stylist, a professional photographer and the catwalk models.

Tamra B

CLOTHES SHOW LIVE 29.05.09 - 31.05.09

Sales, sales, sales; damn it’s not easy. If we were on The Apprentice, J&L would’ve been fired!! LOL

All jokes aside, The Clothes Show was a great experience and an even better platform for jewel to be publicised. There were a few glitches such as our manufacturer not producing enough garments on time and only when women were trying on the dresses we realised the sizes were made a tad too small. Issue upon issue but we dealt with them well as we all know nothing ever goes to plan.

Clothes Show diary:

FRIDAY 29.05.09
Woke up early, got all jewelled up in our outfits and went to Excel London with the mindset that people would love our beautiful garments and therefore we’d sell out!! LMFAO. Well, little did we know that everyone there was on a bargain hunt!! We can’t blame them; we are just like them, looking for good stuff for a very small price. Some things were even free, such as the Martini cocktails, Kit Kat senses, magazines, goody bags and a free nail polish. How could we compete with that??? Although everyone loved the designs and tried on dresses, you wouldn’t believe we didn’t sell anything!! The only thing they took from our stall were our sweets, can you believe the cheek? Next time no one is taking sweets unless they buy a dress….ok we won’t be that harsh but we were peed off! Anyways, we went home and wiped away our tears as no jewel is giving up that easily!!

SATURDAY 30.05.09
On Saturday, our manufacturer had finally finished a few more of our garments so we had a wider range to display. After sipping on a few Martini’s at 8:30am all nerves were vanished. Crowds came flooding in the showroom at 9am on the dot!! We had our pitch on point, our smiles from ear to ear and most importantly - our prices dropped. Did we sell dresses?? YES, we actually sold dresses!! Whoopee!! We were extremely tired after a two long days but we had to celebrate so we treated the team to KFC family bucket (can’t make money and then spend it all you know), then we went to an after party…SNM.

SUNDAY 31.05.09
We were tired from the night before, however still made it on time to open up our stall to the public. Sipping on Martinis (as you do) and eating sweets so early in the morning made us high!! Selling, selling, selling….GONE!! More dresses sold, many contacts made and interviewed by press and magazines! Sunday was not as busy as Saturday however we sold more dresses. After a hard working weekend (i.e. not even having time to go on face book) we were happy to pack up and go home.

Overall, the clothes show was amazing; thank you all for your support and special thanks to everyone who made it down especially our girls and guys who helped sell those dresses!!

STYLEME-UP.COM

Finally we have made an online shopping presence!!

This year we are working on stocking JeweL all over the UK so you can have easy access to getting that dress you always wanted for yourself or for someone special. As you already know, we are stocked in Fashion Enter Boutique in Croydon Centrale and we are very pleased with the great response the dresses have received from the public. We now have a couple of items stocked on www.styleme-up.com, which is great news for online shopping addicts and people who do not live in Croydon or London. There are some great designers on the e-shop but don’t be swayed, keep it JeweL (LOL). You can easily find us - just go onto the website, click on brands and look under ‘J’.

LAST MINUTE.COM - PHOTOSHOOT 22.03.09

During the week Toya Berry contacted us via facebook and let us know her friend was doing a special offer photoshoot and thought it would be good for us to work with him. So Toya gave us his web add (http://www.lukemiley.co.uk/) and told us to look at his work and make up our own minds. His work is fantastic, we loved it and booked our slot straight away. The shoot was great, we had great models, Lulu, Naomi and Toya who looked beautiful in the dresses. The photoshot didn't finish until 10pm!! Long but well worth it as we got some wonderful shots!!

Thanks girls for your help!!