Sales, sales, sales; damn it’s not easy. If we were on The Apprentice, J&L would’ve been fired!! LOL
All jokes aside, The Clothes Show was a great experience and an even better platform for jewel to be publicised. There were a few glitches such as our manufacturer not producing enough garments on time and only when women were trying on the dresses we realised the sizes were made a tad too small. Issue upon issue but we dealt with them well as we all know nothing ever goes to plan.
Clothes Show diary:
FRIDAY 29.05.09
Woke up early, got all jewelled up in our outfits and went to Excel London with the mindset that people would love our beautiful garments and therefore we’d sell out!! LMFAO. Well, little did we know that everyone there was on a bargain hunt!! We can’t blame them; we are just like them, looking for good stuff for a very small price. Some things were even free, such as the Martini cocktails, Kit Kat senses, magazines, goody bags and a free nail polish. How could we compete with that??? Although everyone loved the designs and tried on dresses, you wouldn’t believe we didn’t sell anything!! The only thing they took from our stall were our sweets, can you believe the cheek? Next time no one is taking sweets unless they buy a dress….ok we won’t be that harsh but we were peed off! Anyways, we went home and wiped away our tears as no jewel is giving up that easily!!
SATURDAY 30.05.09
On Saturday, our manufacturer had finally finished a few more of our garments so we had a wider range to display. After sipping on a few Martini’s at 8:30am all nerves were vanished. Crowds came flooding in the showroom at 9am on the dot!! We had our pitch on point, our smiles from ear to ear and most importantly - our prices dropped. Did we sell dresses?? YES, we actually sold dresses!! Whoopee!! We were extremely tired after a two long days but we had to celebrate so we treated the team to KFC family bucket (can’t make money and then spend it all you know), then we went to an after party…SNM.
SUNDAY 31.05.09
We were tired from the night before, however still made it on time to open up our stall to the public. Sipping on Martinis (as you do) and eating sweets so early in the morning made us high!! Selling, selling, selling….GONE!! More dresses sold, many contacts made and interviewed by press and magazines! Sunday was not as busy as Saturday however we sold more dresses. After a hard working weekend (i.e. not even having time to go on face book) we were happy to pack up and go home.
Overall, the clothes show was amazing; thank you all for your support and special thanks to everyone who made it down especially our girls and guys who helped sell those dresses!!
