YOUR MY ANGEL VIDEO SHOOT 28.06.09

Had to wake up so early to get to this shoot, but Tamara is a great girl who always thinks of involving us in anything she's doing that'll be of benefit to us.

MUSIC BRIEF:
The "Your my angel track" is a very mature, positive and catchy song and i have attached the mp3 of the track to this e-mail so you can have a listen.
The track is currently getting played on kiss fm and radio 1xtra and we are aiming to have the video on MTV, Chart Show Tv, by the end of July.

The video will be shot in High Definition film quality and the theme of the video will be very glamorous and based around a catwalk. On the day there will be a professional make-up and hair stylist, a professional photographer and the catwalk models.

Tamra B

CLOTHES SHOW LIVE 29.05.09 - 31.05.09

Sales, sales, sales; damn it’s not easy. If we were on The Apprentice, J&L would’ve been fired!! LOL

All jokes aside, The Clothes Show was a great experience and an even better platform for jewel to be publicised. There were a few glitches such as our manufacturer not producing enough garments on time and only when women were trying on the dresses we realised the sizes were made a tad too small. Issue upon issue but we dealt with them well as we all know nothing ever goes to plan.

Clothes Show diary:

FRIDAY 29.05.09
Woke up early, got all jewelled up in our outfits and went to Excel London with the mindset that people would love our beautiful garments and therefore we’d sell out!! LMFAO. Well, little did we know that everyone there was on a bargain hunt!! We can’t blame them; we are just like them, looking for good stuff for a very small price. Some things were even free, such as the Martini cocktails, Kit Kat senses, magazines, goody bags and a free nail polish. How could we compete with that??? Although everyone loved the designs and tried on dresses, you wouldn’t believe we didn’t sell anything!! The only thing they took from our stall were our sweets, can you believe the cheek? Next time no one is taking sweets unless they buy a dress….ok we won’t be that harsh but we were peed off! Anyways, we went home and wiped away our tears as no jewel is giving up that easily!!

SATURDAY 30.05.09
On Saturday, our manufacturer had finally finished a few more of our garments so we had a wider range to display. After sipping on a few Martini’s at 8:30am all nerves were vanished. Crowds came flooding in the showroom at 9am on the dot!! We had our pitch on point, our smiles from ear to ear and most importantly - our prices dropped. Did we sell dresses?? YES, we actually sold dresses!! Whoopee!! We were extremely tired after a two long days but we had to celebrate so we treated the team to KFC family bucket (can’t make money and then spend it all you know), then we went to an after party…SNM.

SUNDAY 31.05.09
We were tired from the night before, however still made it on time to open up our stall to the public. Sipping on Martinis (as you do) and eating sweets so early in the morning made us high!! Selling, selling, selling….GONE!! More dresses sold, many contacts made and interviewed by press and magazines! Sunday was not as busy as Saturday however we sold more dresses. After a hard working weekend (i.e. not even having time to go on face book) we were happy to pack up and go home.

Overall, the clothes show was amazing; thank you all for your support and special thanks to everyone who made it down especially our girls and guys who helped sell those dresses!!

STYLEME-UP.COM

Finally we have made an online shopping presence!!

This year we are working on stocking JeweL all over the UK so you can have easy access to getting that dress you always wanted for yourself or for someone special. As you already know, we are stocked in Fashion Enter Boutique in Croydon Centrale and we are very pleased with the great response the dresses have received from the public. We now have a couple of items stocked on www.styleme-up.com, which is great news for online shopping addicts and people who do not live in Croydon or London. There are some great designers on the e-shop but don’t be swayed, keep it JeweL (LOL). You can easily find us - just go onto the website, click on brands and look under ‘J’.

LAST MINUTE.COM - PHOTOSHOOT 22.03.09

During the week Toya Berry contacted us via facebook and let us know her friend was doing a special offer photoshoot and thought it would be good for us to work with him. So Toya gave us his web add (http://www.lukemiley.co.uk/) and told us to look at his work and make up our own minds. His work is fantastic, we loved it and booked our slot straight away. The shoot was great, we had great models, Lulu, Naomi and Toya who looked beautiful in the dresses. The photoshot didn't finish until 10pm!! Long but well worth it as we got some wonderful shots!!

Thanks girls for your help!!

LAUGH OFTEN, DREAM BIG

Thursday 12.03.09

L:

- Yeaahhhhhhh, at last, dresses are on display!! I immediately announced
on FB that our dresses are finally being stocked in Fashion Enter
boutique, Croydon shopping centre. In order to celebrate we let everyone
know we are giving away a free dress to anyone who goes into the shop,
takes a picture of one of our dresses and uploads it on FB. We had such
a good response from friends and members of our group. So look out for
the lucky winner!!
Later that evening we went out for drinks and a meal with a few of our
friends. We ate, drank, laughed and chatted about old times and all the mischievous things we used to get up to!!! It feels so
good when your dreams are coming true and it feels even better when you
share these moments with people you love and genuinely want you to succeed, as that's what being a JEWEL is all about.

IT'S BEEN A LONG TIME COMING

Tuesday 10.03.09

L:

At long last.....we could finally go to Fashion Enter boutique with our garments. We made an appointment to meet Stephanie (the manager) at 5:30pm. She was as much excited as we were, because being in the industry, she knows
exactly how manufacturers and people in general can take the p*** and let u down. Anyway, she loved the dresses and arranged to put them on show when she's back in the shop on Thursday.

Throughout the week I've been working on getting the things ready for
packaging our dresses. I got in contact with a great company that
provide bags, labels, price tags etc. and more importantly the company
can put our logo on everything and anything we like - check the pic of
the bag!!

I had a bit of trouble getting the right version of the logo the company
could use to print on the bags etc. Luckily a graphic designer we
worked with converted the adobe cs3 version I had to the one the company
needed, which was adobe cs2, (hmmm, I know these things are ever so
technical!!)
So I emailed the logo to the company and await their quote. I must say
we have been very fortunate to come across companies that speak the same
money language as us because the quotes are too good i.e. we can afford
it!!

J:

This week I was liaising with a friend of ours, (who happens to be a fabulous fashion stylist) as she was having a photo shoot to promote her brand new business venture and she asked us to design and make some dresses. The dresses were finished and looked AMAZING (is it weird saying my own work is good.....jeez, who cares, good is good, LOL)!!!!!! I met her later on that evening and she was sooooo happy and pleased with the dresses. What you think?

JUDGEMENT DAY

Monday 09.03.09 JUDGEMENT DAY

L:

First thing Monday morning and all we could think about was 'has the manufacturer done our samples?' hmmm well there was only one way to find out. I called the factory at 9:45am said hello and introduced myself and before I could even ask he said, 'YES, the samples are done, you can come and collect them now.' AHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH!!!! I couldn't scream, I couldn't jump around but my head was spinning because all I could think about was what we are destined to do next. I am excited, more than excited, I am ecstatic. These samples are our tools to get the stockists we need!!!! I called J ASAP and told her the news.

J:

When L called me to tell me the FAN-TA-BULOUS news, my reaction was quite mellow, I was happy, really I was, but I just couldn't get excited until I was there and had the samples in my hands. Getting to the factory was not easy, trains were delayed and there was a bit of traffic, so I started getting quite anxious and worried, doubting if things would be ok when I got there....but they were fantastic, fabulous, FAN-TA-BULOUS!!!! I know it might sound quite silly but I became quite emotional, I almost shed a tear, and I'm not the emotional type. What truly made everything even better was the price, especially after the quotes other manufacturers gave us during our 'london town road trip'!!!!!

So we celebrate, we haven't been out for a while, so we go to 'I LUV LIVE' a live music gig in Cargo, Shoreditch. The line up was serious; Charlie Brown, Averlee, Ghetts, MPHO and last but not least SWAY. The night was great, all the acts were good. Ghetts had energy, MPHO had originality and SWAY was very smooth and real. He performed a song call 'happy new year' which was inspiring and also performed his song 'pray for kaya', which I must admit made me shed a tear. It made me think, what would I do if I couldn't save my J? - I don't even want to think about it. The night was not only for enjoyment but for business as we made contacts with some artists' managers.

Now the real story of JeweL begins...